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Founder Reveals Seesaw Daily Order 1000 Cups: How do boutique cafes break through by marketization?

Founder Reveals Seesaw Daily Order 1000 Cups: How do boutique cafes break through by marketization?

In the boutique coffee market, Seesaw is an anomaly: it opens its stores to shopping malls, breaking the conventions of boutique stores with nearly 200 square meters; it sells a cup of boutique coffee from an industry price of more than 50 yuan to 25 yuan; it doesn't add meals, and a store can sell 1000 cups of boutique coffee a day far more than the average Starbucks store. Seesaw, in a struggling boutique coffee market,

2015-12-28
Besides the gold and jade of Shangdao coffee

Besides the gold and jade of Shangdao coffee

The joining style of Shangdao Coffee seems to fundamentally determine the dilemma faced by Shangdao coffee consumers in safeguarding their rights. The beneficiaries behind this brand do not have a unified brand awareness and business philosophy. They are more like alternative consumers of Shangdao Coffee, but they consume the brand value of this brand and abuse this consumption right indiscriminately. Wen Lao Ma

2014-04-27

"unsalable" Pu'er coffee beans

In April, the Yunnan coffee industry, which was shrouded by rumors of "unsalable coffee beans", once caused panic among farmers and the industry. However, statistics by the end of April showed that there were only 3000-4000 tons of Pu'er left in the main producing areas, including some coffee beans of poor quality.

2014-05-30
The coffee cup is filled with romantic dream coffee common sense.

The coffee cup is filled with romantic dream coffee common sense.

The coffee pot is full of ups and downs, the coffee cup is filled with dreams, and the fragrance of the coffee shop is enough to contain the vicissitudes of the world, which is a harbor where the soul docks. For most Chinese, coffee is a fashion label. It is not only a kind of embellishment drink, but also a way of life. If you have a strong coffee complex, make an appointment with a friend

2015-08-14
Philosophy of life pervades the coffee table

Philosophy of life pervades the coffee table

The coffee pot boils ups and downs, the coffee cup contains dreams, and the misty fragrance in the cafe is enough to accommodate the vicissitudes of the world, which is a harbor for the soul to dock. For most Chinese, coffee is a fashion label. It's not just a drink, it's a lifestyle. If you have a strong coffee complex, meet up with friends

2014-08-06
The coffee cup contains romantic dreams.

The coffee cup contains romantic dreams.

The coffee pot is full of ups and downs, the coffee cup is filled with dreams, and the fragrance of the coffee shop is enough to contain the vicissitudes of the world, which is a harbor where the soul docks. For most Chinese, coffee is a fashion label. It is not only a kind of embellishment drink, but also a way of life. If you have a strong coffee complex, make an appointment with a friend

2014-05-22
Coffee culture common sense coffee cup is filled with romantic dreams

Coffee culture common sense coffee cup is filled with romantic dreams

The coffee pot boils ups and downs, the coffee cup contains dreams, and the misty fragrance in the cafe is enough to accommodate the vicissitudes of the world, which is a harbor for the soul to dock. For most Chinese, coffee is a fashion label. It's not just a drink, it's a lifestyle. If you have a strong coffee complex, meet up with friends

2015-06-13
Yunnan coffee beans copy the history of

Yunnan coffee beans copy the history of "Pu'er Tea style"

Once best-selling coffee beans, in Yunnan Province, which accounts for 98% of the country's output, fell into the awkward position of being difficult to sell overnight. Coffee growers from selling and hoarding, to selling at low prices, and then to Nestl é suspending acquisitions, once the coffee planting craze, gradually sobered up because of this sudden stop, a reflection on the coffee industry in Yunnan has more practical significance. N

2014-06-26
Luyin Pavilion plans to increase the number of stores to 300 to launch sub-brand

Luyin Pavilion plans to increase the number of stores to 300 to launch sub-brand "G Coffee" in 2014.

Chinese catering has a long history, but it is a pity that there are only two catering enterprises that have succeeded in IPO in the A-share market: Quanjude and Hunan and Hubei. Since then, Jingya, Guangzhou Restaurant, GouBuLi and other catering chains have also submitted A-share listing applications, but are stuck in the sustainability of profitability. It is also widely rumored that China's securities regulators plan to raise the annual profit standard of IPO for catering enterprises from 30 million yuan to 50 million yuan.

2014-04-27
Coffee culture the coffee table is filled with the philosophy of life.

Coffee culture the coffee table is filled with the philosophy of life.

The coffee pot is full of ups and downs, the coffee cup is filled with dreams, and the fragrance of the coffee shop is enough to contain the vicissitudes of the world, which is a harbor where the soul docks. For most Chinese, coffee is a fashion label. It is not only a kind of embellishment drink, but also a way of life. If you have a strong coffee complex, make an appointment with a friend

2015-05-13
It takes only 3 hours for the fresh fruit of the coffee manor to turn into hot coffee.

It takes only 3 hours for the fresh fruit of the coffee manor to turn into hot coffee.

After the completion of Pu'er Manya Coffee Manor in China, customers can experience the whole process of turning fresh coffee into hot coffee in only 3 hours. Pointing to the effect picture of the coffee farm, Li Bin, general manager of Manya Coffee Enterprise, enthusiastically described their development blueprint to the reporter. According to reports, in Pu'er, one of the main coffee producing areas in China, many coffee enterprises are no longer satisfied with the supply of coffee.

2014-07-01
A veteran's coffee dream

A veteran's coffee dream

For Wu Zhibiao, who has worked hard in Shenzhen for more than a decade, the Sri Lankan Pavilion Day of the 2010 Shanghai World Expo is definitely a day worth remembering. On the same day, Sri Lankan Prime Minister D.M. Jayaratne, who made a special trip to the Shanghai World Expo Park to attend the National Pavilion Day, took time out of the tight schedule to meet a special guest, Wu Zhibiao from Shenzhen.

2014-08-05
Inside story: is cheating an unspoken rule in the coffee industry?

Inside story: is cheating an unspoken rule in the coffee industry?

The author was fortunate to run his own coffee shop in October 2005, and has since formed a bond with coffee. In a short period of half a year, from blank paper to expert, I have paid a lot of tuition fees and dared not enjoy the experience alone. I hope the following text can give me some references for those who want to run their own coffee shop or have coffee drinking habits. I invested more than 800,000 yuan in this store, saying

2014-06-04
Fifty reasons for finding a barista as a boyfriend

Fifty reasons for finding a barista as a boyfriend

Fifty reasons for finding a barista as a boyfriend 1, he would rather hold a powder hammer than hold your hand; 2, you will no longer experience the pleasure of drinking milk tea, coffee, and juice, because he will tell you what kind of milk tea this cup of milk tea is mixed with, what are the defects in the taste of this cup of coffee, this cup of juice is mixed with concentrated juice; 3, this is a romantic date, you

2014-06-06
Starbucks coffee beans are produced in Yunnan at a low cost

Starbucks coffee beans are produced in Yunnan at a low cost

On the streets of Pu 'er, a small city on the southwest border, Phoenix flowers were blooming brilliantly in the sunshine. In Dakaihe Village, less than 30 kilometers away from the city, the sky constantly churns with distant thunder. Under the low cloud curtain, 79-year-old Yang Jinhua is sheltering from the rain next to a coffee tree with green fruits. She is one of the oldest coffee farmers in this coffee village adjacent to Xishuangbanna. 300 kilos of home-grown harvest a year

2016-08-12
How to make Coffee A necessary tool for making hand Coffee-- Kitchen platform scale

How to make Coffee A necessary tool for making hand Coffee-- Kitchen platform scale

Once posted a blog about making hand-brewed coffee with the help of platform scales, many friends commented that it was accurate, good methods, such as chemistry, etc., in fact, this is not my initiative, but the practice of many European and American coffee shops, because it is easier for baristas to standardize, as a commodity, standardization is very necessary, just imagine if you go to the same store twice and ask for the same coffee

2016-04-12
Experience of characteristic Cafe in Taipei

Experience of characteristic Cafe in Taipei

Drinking coffee is the way I enjoy Taipei, and it is also a part of the life of many people in Taipei.

2014-05-20
Two hundred cafes opened in Harbin in 2013.

Two hundred cafes opened in Harbin in 2013.

Of these, more than 200 opened in 2013. The continuous impact of coffee culture in Europe, America, Japan and South Korea has made sensitive ice city businessmen find new business opportunities. according to past experience, ice city people have walked at the forefront of fashion countless times, and businessmen have also recognized the management of coffee.

2014-08-01
A necessary tool for making hand-made coffee the kitchen scale

A necessary tool for making hand-made coffee the kitchen scale

Once posted a blog about making hand-brewed coffee with the help of platform scales, many friends commented that it was accurate, good methods, such as chemistry, etc., in fact, this is not my initiative, but the practice of many European and American coffee shops, because it is easier for baristas to standardize, as a commodity, standardization is very necessary, just imagine if you go to the same store twice and ask for the same coffee

2015-11-02
Coffee fans blind test comparison: which is better than freshly ground coffee in foreign convenience stores?

Coffee fans blind test comparison: which is better than freshly ground coffee in foreign convenience stores?

The High Energy Lab invited several caffeine lovers to blindly test freshly ground coffee in three foreign convenience stores. In 2005, Japan's NHK TV produced a documentary entitled "the desire to capture 1.3 billion people, the Battle of Chinese supermarkets." Ten years ago, foreign convenience stores such as Lawson, the whole family and 7-Eleven began to compete on a large scale with local brands such as Haode, Kede and Kuaike in Shanghai.

2015-08-05
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